Eight characteristics of successful small businesses

We now look at eight characteristics important to successful businesses. International researchers who have studied many small businesses have found that these characteristics consistently play a part in the success of small companies. The eight characteristics are: Owners leading by Example Having a simple business structure Information sharing among employees Staff are carefully chosen Staff commitment and loyalty A unique product or service A specific Customer focus Prompt follow up…  Read more

Social Media Etiquette: 12 Quick Tips for Professionals

With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Abstain From Posting or Tweeting Certain Information If you aren’t sure it’s acceptable to post…  Read more

3 easy and inexpensive ways to look more professional when you’re starting out

For bootstrapping young businesses, making a professional first impression as you build your brand is key. Although hiring a branding expert may be too large an expense in the early days, you can still help your business stand out in the best possible way without breaking the bank. Just follow these simple marketing moves that will help people to know, like, and trust you. 1. Build credibility with your own…  Read more

Using blogs to improve your business

Showcasing a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with your target audience. Blogs are highly effective tools for sharing your expertise with others, increasing web traffic and brand awareness, and for attracting and interacting with new customers. WordPress and Blogger are free web hosting platforms that make blogging available to businesses of all sizes. What is…  Read more

12 Essential Tips for Delivering Effective Training Courses

Effective training of staff is essential to ensure they develop in their roles and are able to be as productive as possible. The business will need training to be cost effective and meet learning objectives, so as a facilitator of training it’s important to get it right first time. These 12 tips cover all the critical areas you must consider to ensure your training delivery is top notch and fully…  Read more

5 PayPal Alternatives to Send and Receive Money Online

PayPal is the world leading online payment service. You can transfer money to and from your bank account, pay for goods, and even receive payments worldwide. It’s a useful tool for entrepreneurs, freelancers, and even for personal use. However, it does have its drawbacks. PayPal takes a significant chunk of money when it comes to converting and billing international payments. You could end up losing about 5% of your cash…  Read more

Why giving back is good for your business

If your business hasn’t made it a habit to support a good cause, here’s why you should: giving back does more than make a difference in your community. Participating in charitable activities can have a positive impact on your staff, your customers and your bottom line. Customers want to support companies that demonstrate a commitment to more than earning a profit. A 2010 study by Cone Marketing showed that 85…  Read more

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