Working out an effective marketing budget

“How much should I spend on marketing?” Most small business people ask me this question at some stage. Many small business people find working out how much to spend on marketing a tricky exercise to calculate. Generally there are five ways to work out a marketing budget for the year. Remember that these are marketing budgets, not advertising budgets. Marketing covers everything you do in your business that creates awareness,…  Read more

Should you bill by the hour or offer fixed rate packages?

If you’re like most freelancers, knowing how to price your services can be a real struggle. Charging an hourly rate can feel less scary than asking for a higher priced fixed rate package because you know you’ll be compensated for every hour you spend on a project. But there are drawbacks to trading time for money – not the least of which is that it limits your earning potential. Read…  Read more

10 Money-Saving Tips for Freelancers

While working at home as a freelancer sounds like the ultimate dream for anyone who tires of the rat race, freelancers still have more than their fair share of financial matters to worry about. In fact, perhaps the most important trait that any freelancer should have is the ability to be fully responsible and accountable to themselves, and saving money is something that you will be wholly responsible for. 1.…  Read more

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